One of the UK’s largest property auction businesses SDL Auctions has appointed a new national sales manager to spearhead further growth in its auction partner division.

Jason Lee recently joined SDL Auctions to expand its Auction Partners network, which launched in 2016.

Providing another sales tool for estate agents, SDL Auction Partners allows firms to sell properties in SDL Auctions’ live and online auctions for free, without the need to invest in their own systems.

Speaking after he joined SDL Auction Partners, Jason said:

“Estate agents now see auctions as an extremely valuable revenue stream, and there is a real appetite for our SDL Auctions Partners service. In a challenging market, it can really give their business a competitive edge.

“We’ve now moved away from the idea that the only homes listed at auction are where the vendor is desperate to sell.

“Sites like eBay and eBid have been key to bringing auctions to the masses – and people can now browse properties at online auction sites without having to go to the live sale. Both buyers and sellers benefit from a fast transaction, while agents can expect payment within a week.”

In his new role, Jason will oversee a team of new recruits tasked with developing the SDL Auction Partners network.

“We’re growing massively at the moment, and pushing ahead with some really exciting innovations,” he said.

“As well as introducing a ‘no sale, no fee’ offer to vendors, we’re also white-labelling the auctions service for agents who want to use their own branding to market properties.”

On top of the commission they earn on properties, members of the SDL Auction Partners network can also access product training, staff incentives and marketing support.

SDL Auctions was established in 2016, following the acquisition by its parent company SDL Group of well-known auction businesses, CPBigwood in the West Midlands and Graham Penny Auctions in the East Midlands. The business has since expanded into the North West and Cheshire and North Wales.

For more details on SDL Auctions Partners, including how to join the network, visit www.sdlauctions.co.uk.

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