Successful regional property auctioneer SDL Graham Penny has announced its expansion into Stoke with its first auction taking place at the home of Stoke City FC.

The auction, on Friday 21st October at the bet 365 Stadium, will be SDL Graham Penny’s first auction in Stoke and its 17th auction so far this year. The company already holds regular auctions in Derby, Nottingham and Leicester and this new addition to the calendar will bring the total number of auctions to over 20 per year.

Andrew Parker, auctioneer and managing director, commented: “We have already raised more than £40m for our vendor clients this year at our auctions in Derby, Nottingham and Leicester and we want to continue that success for our clients in Stoke.

“There is a buoyant property market in Stoke and one that we feel would benefit from a new regional auctioneer with local knowledge and a national database of buyers, as we have. Entries are now open and I encourage anyone thinking of selling to get in touch with us. Auctions can be a great place to sell all kinds of properties including those in a state of disrepair, properties which have been inherited and need a quick sale or even properties that have been on the private treaty market for a while and are struggling to sell.”

Since inception in 2006, SDL Graham Penny has sold more than 5,000 lots and raised over £500m for clients. It joined the SDL Group in early 2016, making the SDL Auctions network the fourth largest in the UK and the biggest outside of London.

Andrew added: “Selling by auction is a transparent process. There is no fixed asking price, however through competitive bidding the property could achieve a higher price than expected and with a confidential reserve price in place, it cannot be sold for less than the vendor wants. Plus, all our properties are marketed locally and nationally, they are included on our website and Rightmove and featured in our quality auction catalogue distributed to over 10,000 active buyers.”